7 LinkedIn Marketing Tips for SaaS Startups

16 julio, 2022
Posted in Marketing
16 julio, 2022 Agustina

If you’re running a SaaS startup, your business depends on getting customers. But how do you attract them? LinkedIn is a great place to start. Learn how.

Understand your Sales funnel and Sales cycle

Let’s explain the difference between Sales cycle and Sales funnel:  Sales cycle is the process of selling a product or service to one customer, from the first meeting to closing the deal, and Sale funnel is the aggregate view of all active sales cycles, this allows you to see in detail the stages of all your current sales.

The first step is to get potential customers into your sales funnel, so you can do this by creating a LinkedIn profile,  which is a page and very populous, with content that speaks to your target audience. This will help you attract visitors who are interested in what you have to say. Once you have them on your page, it’s time to complete them with valuable content that leads them further down the sales funnel. If they’re interested in what you have to say, they’ll be more likely to consider becoming a customer. 

The next step is to close the deal and convert them into paying customers. This is where your sales skills will come in handy. You’ll need to reach out to potential customers and discuss their specific needs. Once you’ve identified their pain points, you can offer them a solution in the form of your product or service. It’s important to remember that everyone’s sales cycle is different, so there’s no one-size-fits-all approach here. You’ll need to tailor your sales pitch to each individual customer. But if you can successfully navigate the sales cycle, you’ll be well on your way to growing your SaaS startup.

Create Linkedin content 

If you want to get in front of your target customer on LinkedIn,  you will need to create content that addresses their pain points. What are the problems they’re facing that your product or service can help with? Write blog posts, create infographics, shoot videos – whatever it takes to get their attention and show them that you understand their needs.

Of course, creating great content is only half the battle. You also need to make sure it’s getting seen by the right people. That’s where LinkedIn Groups come in. Find the groups your target customers are hanging out in and become an active member. Share your company’s latest blog post or infographic – just make sure you’re adding value to the conversation and not just promoting your own.

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Use Linkedin ads to promote your content

The best way to use LinkedIn for marketing your SaaS startup is to create and promote content through LinkedIn Ads. ( Use the Campaign Manager to configure ads, run campaigns, and monitor progress.) You can target a very specific audience with it, which makes it an ideal platform for promoting your content.  It is a platform relatively inexpensive compared to other forms of online advertising.

Here are some tips for creating effective LinkedIn Ads:

-Create ads that target a specific audience.

-Make sure your ad copy is clear and concise.

-Include a call to action in your ad.

-Test different versions of your ad to see what works best.

 

Plan an Account based marketing strategy

Every business should have a marketing strategy to be successful, it ensures that you reach the right people, with content that is relevant to attract them. The more time you spend creating a strategy, the more opportunities you will have to sell. You need to create different versions of your profile and content, tailored specifically for each target account.  Start by identifying your ideal clients, and focus on each needs.

 

Saas marketing

 

Connect with Saas companies executives that meet your marketing persona profile

There are a lot of ways to connect with executives that fit your marketing persona profile on LinkedIn. You can start by searching for keywords that relate to your business, or use the search bar to find companies in your industry. Once you’ve found a few potential prospects, take a look at their profiles and see if you have any mutual connections. If you do, reach out and ask for an introduction. If not, you can always send a connection request along with a personal message explaining why you’d like to connect.

Another way to connect with executives on this social media is through groups. There are many groups dedicated to different industries and topics, so there’s bound to be one or more that would be relevant to your business. Join a few groups and start participating in the discussions. When you see a thread that would be of interest to one of your potential customers, reach out and offer your help or advice.

LinkedIn’s InMail feature allows you to send messages directly even if you’re not connected to them. These are a great way to get in touch with busy executives who might not have the time to respond to a connection request or participate in group discussions. Just be sure to personalize your InMail so it doesn’t look like a generic sales pitch.

 

Used Lead gen forms

LinkedIn allows you to create lead gen forms that make it easy for potential customers to sign up for your product or service and are an effective way to capture leads and turn them into customers.

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These forms come pre-filled with accurate LinkedIn profile data, letting members send you their professional info with just a couple of clicks, and it converts leads by removing friction. 

Steps:

  1. Go to campaign managers, and click on lead gen forms
  2. Click on create forms, it is on the left. 
  3. The lead gen forms is divided into different sections:

 

The form details: In this you have to create the form, don’t miss any information, because it is the most important part. Linkedin is going to ask you to provide a name for your form, choose a language, write a catchy headline, write a description of your offer, and the benefits the user will receive, the privacy policy link and text in the box provided. Linked in is going to ask you how you will use the leads you get from the campaign. 

Lead details and questions: In this section you have to specify the information that you need from your leads, or the boxes that you wanted them to complete, there are different questions you can choose. By default LinkedIn asks leads to fill in their name, job, education and where they live.

Then, it allows you to create your own questions, don’t ask difficult ones.

Confirmation: Create a thank you page. Once the interested parties submit their information, it is important that they receive a page thanking them for completing the forms, add your message and a link back to your website or where you want to send the lead.

Hidden fields: This part is not obligatory to complete, but is hidden from the user. Includes the hidden agency ID, so you can identify and what form does the leed come from. 

 

Tips to create an effective Lead generation campaign: 

– Dont write a lot in your forms, people don’t like to read so much, so they will lose interest very quickly. 

-Write an interesting title to attract leads, in a way that makes customers want to fill out the form

– Use relevant keywords in your profile and content. Again, this seems like common sense, but using keywords that your target customer is searching for will help them find you more easily.

– Keep your content updated and engaging. If your content is stale, people are less likely to want to engage with it.

–  Use images, Details changes depending on the ad format you’re using. For example, if you are selling a product, show how it is or how it looks. Include bright colors. 

 

Leverage Marketing Agency knowledge

G2Rocket can help you to create and implement an effective strategy that gets results. We have a lot of experience working with SaaS startups.

We will give you a good idea of what you are capable of and whether or not it is a good fit for your company.

Please reach out to us at contact@g2rocket.com

Agustina

Lic. en Administracion de Empresas - Analista de Marketing en G2Rocket

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